Concept one
The narrative follows our male protagonist, he will been seen as an outsider which will be represented with the cinematography of long shots as well as miss-en-scene of all black clothing. He is seen as an outsider because he avoids people, this is because when he touches people they die. In the video we see him accidentally touching people and killing them; editing such as shot reverse shots and eye line matches will be used to establish the tension between the protagonists and the accidental victims. In the middle of the video, our protagonist gets angry because of the people he killed so we will have shots of his screaming in his bedroom/in front of a mirror and a shot of him throwing a brick at a wall; these shots will be edited to be in slow motion to capture the emotion on the protagonists face. Towards the end of the video, our protagonist meets the female antagonist; in terms of mise-en-scene, the antagonist will be dressed in all white. This supports Levi Strauss' theory of binary oppisites as the protagonist and antagonist contrast each other. Through shot reverse shot we will see the protagonist and antagonist approach each other and they touch hands. This will be supported with a full band performance throughout. This concept would work as it fits with the main theme of the song which is depression and isolation.
Concept two
This narrative follows a male protagonist who appears to be the last man on earth. Throughout the song we will see him walking around streets, long shots would be used establish loneliness. As the song goes on we will see flashbacks from his life before, this will represented through editing of blurrines. As this is happening we see shots of the antagonist who also this she's the last human on earth. At the end we see them meet. This would be supported with a full band performance. This concept also fits with the themes of the song.
Concept three
Performance with montage of in a social context. We have taken inspiration from Save Your Breath’s video for Stay
Young
Editing
For the performance section of the
videos, flashing lights could be used to create a sense verisimilitude of a
live performance. Also the use of close ups with tilts of the musicians and long shots to show band unity.
In the 60’s, music videos were completely different to how
they are now. If you wanted to watch a music video you would have to watch a
film. Cliff Richard starred in “Summer Holiday” 
The Beatles changed this by staring within
their own (mock) documentary “A Hard Day’s Night” (1964) so instead of playing characters they
played themselves. As this was their own film they could do what they want so
they can incorporate their songs within the narrative. 
The introduction of music television changed music videos forever. British television show, Top Of The Pops, allowed artist to promote their songs by miming a live performance. In the late 70's, they started showing music promo videos. Which increased sales as the audience would want to see the videos again the following episode. 
Thanks to his video for "Ashes To Ashes" (1980), David Bowie secured his first UK number one. The video was directed by David Mallet who as also worked on videos such as "I Want To Break Free" by Queen (1984). This shows the power of promo videos and it's effect on an audience. 
